ExecutorHQ
Life's hardest admin, made calm and simple
LegalTech · England & Wales
- 2
- journeys: after a death, and planning ahead
- 1
- calm place for steps, documents and experts
- Full
- product: design, build, infrastructure
The story
ExecutorHQ helps people through both sides of end-of-life admin in England & Wales — sorting things out after a death, or quietly getting affairs in order ahead of time.
We designed and built the whole product: the step-by-step guidance engine, the secure document vault, the expert-access layer and the calm, unhurried interface the subject demands. Free to start, private by design, not a law firm.
- SaaS product
- Full-stack build
- Product design
What we built
- Product design
- An interface tuned for people having the worst month of their year — soft type, plain English, one step at a time.
- Guidance engine
- Step-by-step probate and estate-administration journeys that adapt to the estate's shape, for England & Wales.
- Document vault
- A safe place for wills, accounts and letters — organised once, findable forever, private by design.
- Full-stack SaaS infrastructure
- Accounts, billing-ready plumbing, transactional email and hosting — the whole product shipped as one build.
Building a SaaS product from a standing start
ExecutorHQ is what a full Ikon web-app build looks like: from a written brief to a working software product — design system, database, application and infrastructure — shipped as one piece. No agency hand-offs between a design shop, a dev shop and a hosting firm — one builder, one codebase, one person accountable for the lot.
The subject matter set the bar for the design. Probate software gets used by grieving people, so every screen was built calm-first: generous spacing, plain-English steps, and nothing that flashes, counts down or upsells.
Own product, same recipe
ExecutorHQ is one of Ikon's own products, built with exactly the recipe we sell: scope the product in days, ship a working staging URL early, and iterate on the real thing rather than a deck. If you're weighing up how to get a software idea built in the UK, this is the reference build.