Aesthetex Academy
A site that sells the standard it teaches
Training academy · Lichfield, Staffordshire
- L4–7
- regulated ProQual diplomas, properly presented
- CPD
- accredited short courses, bookable online
- Days
- from brief to live — not months
The story
Aesthetex Academy trains aesthetics practitioners in Lichfield — hands-on courses from foundation level through to regulated ProQual Level 4–7 diplomas.
We rebuilt their platform end to end: an editorial site that carries the academy's standard, a full course catalogue with real pricing, enquiry and booking flows, and the admin behind it. Small cohorts deserve a site that doesn't look mass-produced.
- Web platform
- Course catalogue
- Enrolment
What we built
- Editorial academy site
- Design that carries the academy's teaching standard — confident type, real photography, no clip-art clinic clichés.
- Course catalogue
- Every course from foundation through ProQual Level 4–7 with genuine pricing, entry requirements and outcomes — the questions a practitioner actually asks before enrolling.
- Enquiry & booking flows
- Book-a-call and course enquiry flows that land in the academy's admin, not a generic contact inbox.
- Certificates & admin
- The platform behind the site issues course certificates and manages learners — one system from first click to qualification.
Websites for training providers and academies
A training academy sells trust before it sells a course. Prospective students compare accreditation, faculty and price across a dozen tabs — so the site's job is to answer the hard questions plainly: which qualifications are regulated, what each course costs, and what you leave with.
Aesthetex Academy's catalogue does that for every course, from CPD-accredited foundation days to ProQual Level 4–7 diplomas. Clear structure also happens to be exactly what search engines reward: one page per course, honest headings, no fluff.
From legacy build to owned platform
The academy came to us on a prototype platform that couldn't grow. We migrated the whole thing — content, courses, learners — onto a stack the business owns, with the admin, certificates and enquiry pipeline in one place. Migration to live took days, not a term.